Western Business Department Logo

Logo Design and Branding

Ankoka Technical College Logo

I was contacted by the Western Business Department to create overall branding for their Business Showcase. The WTC Business Showcase is an event created to bring students, and employers together to network, and achieve future opportunities.

I used their existing branding pieces, the Western Logo, and the Essential Experience (both created by Interact Communications as well) and added "Business Showcase, Employers, students, and educator's" logo extension that was individual to their department.

I created the tagline "Professional Experience for the Results Driven Student" To sum up everything the department stood for.

The Western Business Showcase logo was added to the Business Showcase Poster design, a marketing communications piece that was displayed as a 24"-36" poster, 8"-10" handouts and a email version that was sent out to businesses in the area.

As far as the design of the poster, I went with a stylized "Business Card" feel that layer over multiple pictures of students of all ages and races. Western was trilled with their new look and I was happy to create this for them.