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FSPA - "It's Not My Problem"

Tri-fold Magazine Insert

The Franciscan Sisters of Perpetual Adoration came to Interact Communications in need of an updated look, which would introduce young women to the faith. Their marketing department came up with a negative/positive statement designed to make a person think about their ethical responsibility to the world and everyone that lives within it. The end result was a long-term four-part strategy that would take part over four years. I came up with all four designs at one time so I could use the elements from each in order to provide a unified look.

The first I am displaying was the "It's not my Problem/It's my Problem" theme involving a young girl from Africa holding a bottle of dirty water and a bottle of clean water. It was a great set of pictures that were taken in Africa and sent over to us to be worked with. A little Photoshop and the end result was a striking design that went on to be used throughout the year in many forms of FSPA marketing communications.

The second piece that I am showing was the "WAN2TLK?" theme, involving a cell phone message from FSPA to their target market. Extensive Photoshop manipulation was required to make this piece a success. After a photo shoot with the nuns holding a cell phone I created a new display screen to replace the original, by doing do I was able to control every element of the design.

I went with a pink theme to match the FSPA rose logo and a faded display of the other four designs to decorate the back. I left the water girl in full color for effect.

In the end this project was both a moving and beautiful experience.