The Great Pumpkin Chase 2011

T-Shirt and Branding Design

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Michelle, the Marketing Manager from the Myric EcoPark in La Crosse approached me with an enjoyable challenge, create a design for the upcoming Great Pumpkin Race that was memorable, eye-catching and sustainably focused. On of the things about this race is that is mainly an uphill climb; this is something that I needed to portray in my design.

I created a cut/rubber stamp design featuring trees and their roots deep in a stylized soil, I popped a squirrel in a tree for fun as well. Also I made outlined runners, which will be filled with the color of the shirt, this I felt was a interesting effect that left a rough movement that mimicked the uphill run.

Their marketing department used their new branding for the event t-shirts and marketing communication's such as the event poster, shown in the left samples, which focused on the events, the entertainment and the sponsors.